Tuesday, November 2, 2010

Google: A One-Trick Pony?

Recently, Google reported 3rd quarter revenues of $ 7.29 billion (a 23% increase compared to 3Q 2009) with search advertising still making up nearly 95% of that revenue. What's notable? Google is starting to get real traction in 2 or maybe even 3 (if you include the progress they're making with YouTube) other meaningful sources of revenue. These trends may suggest that the one-trick pony label will no longer apply in a few years.

"...if you've got a one-trick pony, you want the one we have. We’re in the ad business, and it’s growing rapidly. We picked the right trick." - Eric Schmidt

Some examples of new "tricks" from this ZDNet article:
  • Display ad annual revenue run rate is $2.5 billion.
  • YouTube is monetizing 2 billion page views a week, up 50 percent from a year ago. Executives were coy about YouTube profits, but the unit is clearly closer to where it needs to be.
  • Mobile is clocking an annual revenue run rate of $1 billion a year.
Consider that the current run rate of $ 1 billion for mobile revenue was less than $ 100 million around a year ago.

Google's Mobile Ads now a $ 1 billion Global Business

Impressive. Creating a new billion dollar business is difficult enough, yet it looks like they've done it with mobile in a very short amount of time.



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