Google: A One-Trick Pony?

Recently, Google reported 3rd quarter revenues of $ 7.29 billion (a 23% increase compared to 3Q 2009) with search advertising still making up nearly 95% of that revenue. What's notable? Google is starting to get real traction in 2 or maybe even 3 (if you include the progress they're making with YouTube) other meaningful sources of revenue. These trends may suggest that the one-trick pony label will no longer apply in a few years.

"...if you've got a one-trick pony, you want the one we have. We’re in the ad business, and it’s growing rapidly. We picked the right trick." - Eric Schmidt

Some examples of new "tricks" from this ZDNet article:

• Display ad annual revenue run rate is $2.5 billion.
• YouTube is monetizing 2 billion page views a week, up 50 percent from a year ago. Executives were coy about YouTube profits, but the unit is clearly closer to where it needs to be.
• Mobile is clocking an annual revenue run rate of $1 billion a year.

Consider that the current run rate of $ 1 billion for mobile revenue was less than $ 100 million around a year ago.

Google's Mobile Ads now a $ 1 billion Global Business

Impressive. Creating a new billion dollar business is difficult enough, yet it looks like they've done it with mobile in a very short amount of time.

Adam

Long GOOG

This site does not provide investing recommendations as that comes down to individual circumstances. Instead, it is for generalized informational, educational, and entertainment purposes. Visitors should always do their own research and consult, as needed, with a financial adviser that's familiar with the individual circumstances before making any investment decisions. Bottom line: The opinions found here should never be considered specific individualized investment advice and never a recommendation to buy or sell anything.