Professor Greenwald explains why the Microsofts, J&Js and Coca-Colas protect investors with their ability to raise prices.
He also points out franchises like this are usually expensive but these days they are not.
Some of the stocks that he mentions in the interview have rallied a bit (in Coca-Cola's case quite a lot, actually) since this was published. Still, with a decent correction much of what he says remains the situation today if an investor has a long-term horizon.
Great individual franchises selling at reasonable valuations even if the market as a whole is not cheap.
Adam
This site does not provide investing recommendations as that comes down to individual circumstances. Instead, it is for generalized informational, educational, and entertainment purposes. Visitors should always do their own research and consult, as needed, with a financial adviser that's familiar with the individual circumstances before making any investment decisions. Bottom line: The opinions found here should never be considered specific individualized investment advice and never a recommendation to buy or sell anything.
This site does not provide investing recommendations as that comes down to individual circumstances. Instead, it is for generalized informational, educational, and entertainment purposes. Visitors should always do their own research and consult, as needed, with a financial adviser that's familiar with the individual circumstances before making any investment decisions. Bottom line: The opinions found here should never be considered specific individualized investment advice and never a recommendation to buy or sell anything.
