Tuesday, February 1, 2011

Top 3 Brands: Apple, Google, & BMW

Not surprisingly, Apple (AAPL) is at the top according to this Fortune article with Google (GOOG) in second and BMW coming in third. The rankings come from a 56-page "Brand Desire" report recently issue by the Clear marketing division of M&C Saatchi:

Other brands in the top ten include:
4 Disney (DIS)
5 WWF (World Wildlife Fund)
6 Sony
7 Mercedes
8 Rolex
9 Nintendo
10 Microsoft (MSFT)

So according to this one survey: cool devices, search engines, cars, and cartoons rank higher than nature conservation.

Oh, and with Disney specifically, it's apparently cartoon animals over the real ones.

Adam

Long AAPL, GOOG, and MSFT

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